Entice

Learning what makes people want things.

Every day, millions of companies run experiments on what people respond to, and the results are scattered across every feed on earth. We're building a system that reads them all, figures out why something works, and acts on it, end to end and on its own.

The problem. Growth is the last big business decision still made by taste and guesswork. The data exists, but nobody learns from all of it.

The approach. An agent that watches the whole market, forms its own theories of what works, makes the work and runs it. Then it learns from the result, with a reward signal measured in revenue, not human labels.

Why now. Models can finally see, write and reason across a whole market at once. What's missing is the closed loop from action to outcome. We're building that loop.

We're a small team. If you want to work on agents whose every decision gets scored by the real world, write to us.